Can you trust blog worth calculators?

March 19th, 2007 · Filed under Archives

When I read Bill’s article “How much is your blog worth?” today, I thought it was kinda strange that he mentioned that John Chow’s blog is worth $15041.15. A couple of weeks ago I used the calculator on Dane Carlson’s Business Opportunities Weblog and there was a far greater amount mentioned. So I tried it again today and yes: $1,020,123.78! dnScoop estimates the site to be worth $222,300.

In my case, these are the numbers:

  • Dane Carlson’s Business Opportunities Weblog: $2,258.16
  • Pingoat: $120.08
  • dnScoop: $30

Gathering information
dnScoop explains that “This value is calculated based on several factors shown above, including: Links, Traffic (Alexa), age of the domain, site category, domain keyword popularity, and overall occurrences of the domain name on the web”.

Pingoat says that their “tool is extending the power of the Technorati API, and the Duck Soup library created by Kailash Nadh”.

Dane Carlson’s Business Opportunities Weblog uses “Data from Technorati and is inspired by research from Tristan Louis”.

Who to trust
Who should you trust? I don’t know. This might be as confusing to you as it was to me. The huge difference in value makes me wonder if I should just use an average for estimating the real worth of my blog.


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  • VK
    Yes, that's right. There's a logical calculation in the picture.

    There're equation items based on SEO, certainly a bit like the SEOMOZ Page Strength calculation:
    - http://www.seomoz.org/page-strength

    Thanks you again for the article.
  • At least your estimates are not that far off eachother. Thanks for your comment.
  • VK
    When I check with my web site at URL:
    http://digital-proof.org, I've got the following results:

    1) http://www.business-opportunities.biz/ states:
    "Your blog, digital-proof.org, is worth $32,743.32"

    2) http://www.dnscoop.com/ states:
    "My Site is worth $54,856"

    I'd be pleased if that's true but it doesn't make sense for me, and I don't imagine someone to acquire it for such price.

    OK sure, http://digital-proof.org is a PR6, with 6000+ backlinks with 2 .EDU backlinks, etc, but still something is not right.

    Anyway thanks for the articles, it was a funny one :)
  • I don't take much stock in the opinions of these calculators, I'm sure each of their formulas are flawed in some way. As I said in my post, I think that your site is worth whatever it is worth to you.

    It can also be argued that your site is worth whatever someone is willing to pay for it. :)

    Thanks for the link!
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